About us

Welcome to PASIÓN, a high-end fashion brand that celebrates the art of individuality, creativity, and elegance. Founded by Lebanese designer Sara Haidar, PASIÓN offers exclusive, meticulously crafted designs that are as bold and unique as the women who wear them.

After studying fashion design in Barcelona and immersing myself in its rich cultural scene, I returned to my home country of Lebanon with a vision: to create a brand that combines luxury, artistry, and a powerful sense of freedom. In the summer of 2024, PASIÓN was born, in a moment when Lebanon, though facing many challenges, inspired me with its unwavering spirit and beauty.

Each design is made from the finest fabrics and produced locally in Lebanon, supporting the local economy and craftsmanship while embracing the rich cultural heritage of the region. 

Our designs feature edgy cuts, dynamic silhouettes, and vibrant colors, empowering women to express their individuality with confidence. Whether you're seeking elegance or making a statement, each piece is carefully crafted with precision and attention to detail.

PASIÓN is a celebration of passion, creating designs that empower you to live confidently, freely, and with a positive influence.